Chepalle

Chepalle is an Italian rubber and urethane company first introduced in Grand Theft Auto Online with the Lowriders update. Its name appears on a banner at Benny's Original Motor Works and among the sponsors listed on Benny's website. Later interiors place Chepalle advertising in Clubhouses, Vehicle Warehouses and Auto Shops fitted with the Wildstyle decor.

The brand supplies tire designs for Open Wheel, Track and Street tires, using green or yellow lettering on the sidewalls. Chepalle also appears as a principal or smaller sponsor on vehicle liveries. The Vapid Ellie and Flash GT can carry Chepalle sunstrips, while Open Wheel vehicles display Chepalle-branded seatbelts in their cockpits.

Chepalle's merchandise extends to branded caps sold through clothing stores. Some of El Rubio's Private Security wear them on Cayo Perico. Its Auto Shop advertising also includes vintage signs, posters and murals featuring a male mascot.