Impure

Impure is a personal-care brand due to appear in Grand Theft Auto VI. The material identifies it as a hand sanitizer brand, rather than a shop, service or organisation with a stated role in the game's world. Its name is presented on a bottle of hand sanitizer. No owner, staff, premises, advertising campaign or wider company history has been publicly identified for Impure.

The brand is shown in the second trailer. An Impure hand sanitizer bottle sits on a desk at Sinfrontera National Bank, placing the product inside the bank's office environment for that shot. The available material does not identify who uses the bottle, who placed it there, or whether the desk belongs to a particular employee. No interaction with the product has been publicly shown.

Impure's name may parody American hand-sanitizer brands and other products whose names use the word "pure", according to the source material. Beyond the bottle seen at Sinfrontera National Bank, no further appearances have been stated. There is no public information on the brand's products besides hand sanitizer, its place of manufacture, or any connection it has with other businesses in Grand Theft Auto VI.