John Samuels

John Samuels is a Tennessee whiskey brand set to appear in Grand Theft Auto VI. Its first public appearance is in the game's first trailer, where bottles bearing the John Samuels name sit on shelves inside Uncle Jack's Liquor. The bottles are visible at 1:08 of the trailer, placing the brand among the store's displayed alcohol products.

The first trailer shows the brand again at 1:16. A John Samuels advertising poster is displayed on the door of Uncle Jack's Liquor, and the poster lists a price of $17.50. The trailer therefore presents the whiskey both as stocked merchandise inside the store and as a product promoted at its entrance.

John Samuels also appears in an official screenshot set in Ambrosia. The name is embroidered across the back of a jacket worn by a member of the Final Chapter MC. Its name, lettering style and other visible branding elements resemble those of a real Tennessee whiskey brand, though John Samuels is presented under its own name in the material released for the game.