Lucré

Lucré is a food company due to appear in Grand Theft Auto VI, seemingly specialising in dairy products. The available description presents it as a branded food line rather than a named venue. Lucré ice cream and popsicles are specifically advertised under the company name, providing the only stated detail about its range of products.

The earliest cited appearance of the brand is in the September 2022 leaks. A Lucré logo can be seen on a sign outside Hank's Waffles while Lucia and Jason rob the restaurant. The material does not identify a Lucré shop, staff, or any further activity connected with the company.

Lucré uses blue and white branding with modern lettering. The lower stroke of the "L" curves beneath part of the name, and the accent over the "é" is formed like a leaf. Beyond the dairy focus, the ice cream and popsicle advertisement, and that logo, no further details are stated.